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Episodes
How Challenges Are Crippling Your Business
Excerpt:Challenges might be a great marketing angle, which is exactly what it is, a marketing angle. That doesn’t mean it serves your business.When you offer so much, nutrition seminars, zoom stuff, and a giant bundle...
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The 4 Types of Trials to Use in Your Gym
The four types of trials we cover in today’s episode:Paid Trial: This is paid upfront. You get two weeks and you get x amount of things in that two weeks, then it’s over with. You have to sell the client upfront, and...
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Getting News Coverage for Your Gym with Christina Nicholson
Special Guest: Christina NicholsonWebsites:Podcastclout.commediamavenandmore.comKey TakeawaysSpecial guest introduction (0:38)Getting people’s attention (1:30)Bigger reach (3:05)Local Market (7:01)Exposure (8:30)No to...
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Fitness Technology With MyZone Founder Emmett Williams
Key TakeawaysMyzone Introduction (2:08)Perksville (6:00)Fitting in the fitness space (11:54)Technology Framework (14:54)Gym representation (17:50)Proving fitness is healthy (20:20)Gamification (24:17)Number one...
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What Quadrant Are You In?
Excerpts:The four quadrants:EmployeeSelf-employedBusiness ownerInvestorThere is a big difference between being a business owner and being self-employed. Being in the gym every day, training clients, training...
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You're Chasing The Wrong Thing
Excerpts:A strategy that is widely used is creating urgency for someone to purchase or sign up. If what you are selling is available all the time, chances are the customer is going to put it off.The tactics might...
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What's The Right Way To Pay Your Trainers?
Excerpts:Â The first thing to understand is, according to URSA, on average a trainer enters and exits the industry within 12 months.The way we structure our hours is if we schedule you for 37 hours, we pay you for 40....
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Gymmin Ain't Easy
We have extra challenges because we are in the business of selling delayed gratification. When clients walk into your gym, you are selling the potential for future results. The challenge is you don’t have control of...
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Million Dollar Gym
Excerpts: When you get to a million-dollar, the problems look different, and often it is hard to stay there. A gross revenue goal is one thing, but vanity metrics are another. It is all relative…. What is your profit?...
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How To Effectively Communicate with Your Team Regularly?
Excerpts:The way that you handle and do the small things is a reflection of how you handle and do the large things.Something that we do in every team meeting gives “props“ to a team member. We recognize someone on our...
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Is Your Business Serving You?
No two gym owners are in the same boat. So you need to look at yourself and the role you are playing in your business. This is one of the first steps we do when talking to new gym owner coaching clients.Are you...
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Is Team Training Dead For Good?
The consumers are making the decisions. They are are looking for ways to “get sweaty” but not get bored after a few months. And semi-private training offers this to your clients.We want that lifelong client that...
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